Cadbury calls on wispa fans help with tv advert media. Jun 18, 2009 the wispa is continuing to prove lucrative for cadbury and analysts say it helped the candy and gum maker gain market share in the u. The cadbury wispa was introduced in 1981 in the united kingdom. Wispa is a brand of chocolate bar manufactured by british chocolate company cadbury. These comments are more about the wispa chocolate bars than the seller, as the package was delivered fine and there were no problems at all. Milk, sugar, cocoa butter, cocoa mass, vegetable fats palm, shea, emulsifiers e442, e476, flavourings, the equivalent of 426 ml of fresh liquid milk in every 227 g of milk chocolate, milk solids 20 % minimum, actual 23 %, cocoa solids 20 % minimum, contains vegetable fats in addition to cocoa butter. The confectioner sold 41 million bars of wispa in the first 18 weeks after it was relaunched in 2008. Cadbury s wispa chocolate after a trial run in the tyne tees tv area north east of england, beginning in the autumn of 1981, cadbury s launched their new wispa chocolate bar nationally in 1983. We brought it back temporarily to see if the desire was genuine, but fans are still rallying so we. The nestle aero holds the top seat but there are others worthy of sampling. First cadbury resurrected the wispa following a facebook campaign. Now it wants fans of the chocolate bar to help create a tv advertisement.
Cadbury leveraged digital marketing to relaunch wispa. Cadbury to resurrect wispa after social network pressure campaign. It is the second largest confectionery brand in the world after mars. Cadbury said wispa would be reintroduced for an unspecified limited period. In addition, to exemplify the positive effects of viral marketing as a pull positioning strategy, one can examine cadbury s recent success on using twitter, a viral social microblogging and networking site. Cadburys wispa chocolate after a trial run in the tyne tees tv area north east of england, beginning in the autumn of 1981, cadburys launched their new wispa chocolate bar nationally in 1983.
They dissapeared off the face of the earth in august 2003 and were replaced by the dairy milk bubbly, which i might add is nowhere near as nice. Cadbury sold an impressive 20 million bars in the first seven weeks of the trial, prompting the brand to make the trial a permanent relaunch in 2008. A delicious, yet intensely chocolatey rush of the tiniest bubbles with the biggest taste, covered in smooth cadbury milk chocolate. This fairtrade caramel hot chocolate addition to the cadbury wispa family has a bubbly, velvety and smooth texture and the great caramel chocolatey taste you expect from cadbury wispa gold. Chocolate bar uv mapped with setup lights and reflections. Cadbury wispa bars were discontinued in 2003 but by popular demand, cadbury brought them back.
Bbc news business web campaign prompts wispa return. Back by popular demand, the famous wispa bar from the 1980s. They want cadbury to bring back its wispa gold chocolate bar in the uk. Fast forward to 2007 and wispa was reintroduced following various online campaigns to bring it back. Click to download the fact sheet and press release from 2007. I have to say i havent had a wispa since the mid 90s ive been living in the us since the early 80s, and my prior experience with wispa was only due to my relatives bringing them over on trips.
Come to and check out all of our authentic british foods including cakes, cookies, chocolates. In 2003, as part of a relaunch of the cadbury dairy milk brand, the. Nov 05, 2008 first cadbury resurrected the wispa following a facebook campaign. The cadbury wispa relaunch exploded their social media engagement on twitter. Choose a corporate chocolate gift from the selection of cadbury favourites including the cadbury wispa. Aerated chocolate bars are quite popular in europe. Original wispa bars came in a distinctive blue packaging with bold red letters. But such was the popularity of this sumptuous milk chocolate with its tiny but dense bubbles, that the nation began an online campaign to bring it back. A it proved popular enough during the trial that it was launched nation wide in 1983, and rapidly became one of the most popular chocolate bars of the decade.
Aug 04, 2008 cadbury spokesperson tony bilsborough said. Fans of the classic bar clamored for the original, which returned as a regular item in 2008. Cadbury, formerly cadburys and cadbury schweppes, is a british multinational confectionery company wholly owned by mondelez international originally kraft foods since 2010. Wispa relaunch 2007 cadburys wispa bars were relaunched due to public campaigning on 7th october 2007. This is the first time that the power of the internet played such an intrinsic role in the return of a cadbury brand, he added.
Cadbury to revive wispa chocolate bar for limited period. Sep 16, 2009 wispa of course was killed off by cadbury in 2003 as part of the great and misguided dairy milk rebranding. We are passionate about our great quality cadbury products. Oct, 2014 in response to overwhelming demand, cadbury announced its decision to relaunch the wispa on a trial basis in october 2007. We have noticed the web interest for some time and the consumer passion has undeniably swayed our opinion to relaunch wispa. Due to high order volume, all orders are being shipped within 710 business days. Using aerated chocolate, the bar was launched in 1981 as a trial version in north east england, and with its success it was introduced nationally in 1983. In response to overwhelming demand, cadbury announced its decision to relaunch the wispa on a trial basis in october 2007. During the first week of national launch, a whopping 9. Cadbury is internationally headquartered in uxbridge, west london, and operates in more than 50 countries worldwide. Cadbury wispa marketing case study from fallon duration. Wispa relaunch 2007 cadbury s wispa bars were relaunched due to public campaigning on 7th october 2007. Milk chocolate 58% sugar, dried whole milk, cocoa mass, cocoa butter, vegetable fats palm, sal, shea and mango kernel in varying proportions, emulsifier e442, flavouring, wheat flour. Birminghambased cadbury sold 20 million of the bars when it brought the brand back for a sevenweek limited run trial in 2007.
Buy cadbury wispa gifts from corporate cadbury gifts direct. Send the wispa gold bar gift box direct from cadbury. New hot frothy instant choccy with a delicious caramel flavour. The wispa gold chocolate bar is airy and light milk chocolate that comes complete with a delectable taste of some luscious caramel included. Getting personal personalised cadbury wispa box 20 bars, any name and message 720g 5. Aug 20, 2007 cadbury to resurrect wispa after social network pressure london cadbury is to bring back one of its most famous brands, the wispa chocolate bar, after a growing campaign on social networking websites forced the confectionery giant to bring about its return. Cadbury is bringing back wispa gold after the success of wispa photo. Cadbury calls on wispa fans help with tv advert media the. Just pour in hot water and stir the more you stir the more bubbles are created.
Cadbury wispa easter egg 249g cadbury gifts direct. Mondelez ireland, freephone 1800 678708 malahide road, coolock, dublin 5. George developed the bournville estate, a model village designed to give the companys workers improved living conditions. Jul 02, 2009 cadbury is bringing back wispa gold after the success of wispa photo. Kinder surprise advert 2010 chocolate factory music by vanessa james duration.
Kinder surprise advert 2010 chocolate factory music by vanessa james. Business web campaign prompts wispa return bbc news. A wonderfully light biscuit to enjoy at any time of the day. Mcmillian, 2012 writes cadbury and twitter have put out some interesting numbers on the relaunch of cadbury s wispa gold chocolate bar. This new release of wispa is just those clever marketing guys looking to increase brand share by bringing back a bar which they hope will steal business from aero. Add cadbury wispa chocolate multipack 4 x30g add add cadbury wispa chocolate multipack 4 x30g to basket save 50p was. The wispa bar is to make a full comeback following a successful campaign on social networking websites. The velvetytextured milk chocolate bar first hit the shelves in 1981 before disappearing in 2003. The wispa is continuing to prove lucrative for cadbury and analysts say it helped the candy and gum maker gain market share in the u. Cadbury wispa biscuits are circular disks of delight and a delicious change from a regular biscuit treat. Freephone 0800 818181 uk only mondelez uk, po box 7008, birmingham, b30 2pt. Cadbury to resurrect wispa after social network pressure london cadbury is to bring back one of its most famous brands, the wispa chocolate bar, after a growing campaign on social networking websites forced the confectionery giant to bring about its return. This item cadbury wispa 4 bars pack of 11, total 44 bars cadbury twirl chocolate bar, 43 g, lot of 24.
The bubbly wispa filling sits inside the crunchy biscuit, which is then surrounded by a layer of creamy dairy milk chocolate. The cadbury wispa bar is light with the tiniest bubbles covered with smooth cadbury milk chocolate so you know its fantastic. Imported from the uk, cadbury s wispa biscuits are delicious biscuits with the bubbly wispa filling covered in cadbury s milk chocolate. Wispa corporate cadbury gifts direct cadbury gifts direct.
Jan 28, 2012 cadbury wispa marketing case study from fallon duration. Cadbury developed the business with his brother benjamin, followed by his sons richard and george. In order to navigate out of this carousel please use your. Cadbury wispauk british chocolate bars candy district. Aug 18, 2007 cadbury spokesman tony bilsborough said. Was terribly heartbroken when they upped and discontinued the wispa. London the relaunch of 80s chocolate brand wispa has boosted cadburys uk sales. Visit cadbury gifts direct for to view the full range of chocolates and gifts.
Cadburys wispa first appeared in 1981, but only as a limited trial run product in the north east of england. It had bowed to public pressure after a popular campaign on the facebook and myspace websites. The wispa product range included the original milk chocolate bar and wispa gold, wispa mint and wispa bite. Mcmillian, 2012 writes cadbury and twitter have put out some interesting numbers on the relaunch of cadburys wispa gold chocolate bar.
Launched in 1981, discontinued in 2003, relaunched in 2007. This is the first time that the power of the internet played such an intrinsic role in the return of a cadbury brand. Wispa gold is hard to beat, with its perfect combination of rich milk chocolate and caramel. There was an initial run of about 23 million bars of wispa original with a retail price of 42p each. Aug 04, 2008 the wispa bar is to make a full comeback following a successful campaign on social networking websites.
Velvet textured milk chocolate with tiny, dense bubbles inside. The tv ad will be part of a campaign called for the. The relaunch of wispa is set to stir feelings of nostalgia with its target audience of 20 35 year olds who grew up in 80s wispas heyday. Scrummy biscuits with wispa filling suitable for vegetarians product details. So happy they decided to bring them back, theres nothing else on the market quite like the classic wispa bar. Wispa corporate cadbury gifts direct cadbury gifts. Add cadbury wispa 4 pack 120g add add cadbury wispa 4 pack 120g to basket save 50p was.
There are 210 calories in a 1 bar serving of cadbury wispa calorie breakdown. Visit cadbury gifts direct to view the full range of chocolate gifts available and buy now. Social network causes cadbury to resurrect wispa ukfast news. In the 1980s, wispa was the second largest brand in the cadbury portfolio and the fifth bestselling brand in the chocolate singles market. Imported from the uk, cadburys wispa biscuits are delicious biscuits with the bubbly wispa filling covered in cadburys milk chocolate. In addition, to exemplify the positive effects of viral marketing as a pull positioning strategy, one can examine cadburys recent success on using twitter, a viral social microblogging and networking site. Cadbury to resurrect wispa after social network pressure. Send the cadbury bitsa wispa g direct from cadbury. Cadbury wispa golduk british chocolate bar candy district. National newspapers even credited chocablog for accomplishing this feat, but it took another two years for the wispa gold variant to. From wordofmouth nostagia to confectionary product of the year 2. Fans of the classic bar clamored for the original, which returned as a regular. Cadbury wispa gold drinking chocolate new hot frothy instant choccy with a delicious caramel flavour.
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